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Other houses, such as Moët & Chandon or Chaumet, are focusing on an immersive and distinctly technological experience to showcase their iconic products and latest innovations. This demonstrates that innovation and heritage can complement each other to enhance our exceptional products.

Come and discover our new augmented reality escape game project at @vivatech where we will reveal 4 enigmas from @realAlphonseMucha to @VikMuniz. You can find us in the @LVMH-Pavilion, an exceptional 500-square-meter Luxury Lab, and download the AR app on the App Store.

After its first award-winning success in 2020 at the Laval Virtual Awards in the "Training and Learning" category, AFT has developed and made available its second virtual reality experience: the evacuation of a bus. Do you want to experience an intense immersive adventure? Try them out!

PrismA/R aims to create the first series of augmented reality news experiences enabling users to deepen their understanding of news subjects they've just heard about.

As part of the DEFFI-TL project, AFT Transport & Logistics is associated with a consortium of 10 partners around the promotion and valorization of Transport-Logistics professions by exploiting new technologies in the service of education.

Since October 4, Europe's largest prison has been hosting the 500th facility designed to access a digital museum, a first in a penitentiary setting.

In January 2017, in Sevran (Seine-Saint-Denis), the first Micro-Folie was inaugurated, marking the beginning of a long series of openings of these new types of cultural establishments. President Emmanuel Macron and his Minister of Culture, Franck Riester, announced the expansion of these venues: 1000 Micro-Folies will be created by 2022.

The Balmain app, the latest innovation from the house, leverages augmented reality to reinforce the shared commitment of the artistic director and Balmain to be as inclusive as possible.

The startups that combine AR and VR.

The Micro-Folies is the wild idea of Didier Fusillier. Emmanuel Macron spent two and a half hours there fifteen days ago in the one at Les Mureaux. The concept? Beautiful in its simplicity: 'A comprehensive cultural project' in a kit form, with four red walls, like those of the twenty-six red follies planted on the lawns of La Villette by architect Bernard Tschumi since the park's inception.

On the occasion of the launch of the countdown to 100 days before the start of the Paris 2024 Olympic and Paralympic Games, the Micro-Folie in Sevran inaugurated the 'Sports Season' this Tuesday, April 16th.

At the VivaTech trade fair on May 17, 2019, Maison Ruinart shared its experience with augmented reality, which the brand uses to maintain a strong alliance between luxury and digital content.

French fashion retailer Balmain has launched a new mobile app with augmented reality capabilities and event features such as live streaming of a Balmain couture show.

The Île-de-France Collection is the 13th collection within the Micro-Folie network and the first regional collection from the Île-de-France region. It was initiated by the DRAC Île-de-France in collaboration with the Public Establishment of the Parc and the Grande Halle de La Villette, along with around forty partners from across the Île-de-France territory. This digital artwork ensemble was presented on Wednesday, February 7, 2024, at the Musée de l'Air et de l'Espace Paris-Le Bourget.

When you're on the move, whether on foot, on a motorcycle, or in a car... are you certain you're visible to other drivers? We offer a free and accessible virtual reality game, available on the Oculus Store, to discover blind spots in various vehicles: cars, trucks, buses...

Ruinart, a brand under the LVMH Group, offers its customers an immersive journey into the vineyards of its famous champagne, thanks to a solution developed in collaboration with the creative agency Virtuose Reality. The objective is to stimulate purchases through augmented reality, especially among foreign customers who cannot visit Reims.

As part of its new marketing strategy, luxury fashion house Balmain is launching an app that will livestream its runway shows and use new technologies such as augmented reality to create new experiences.

It's a premiere. At the initiative of the Ministry of Culture, all the actors of the Micro-Folie network gathered on Monday, September 16th, at the Château de Versailles to discuss their deployment in new territories. Here's an update on a system gaining momentum.

As part of the DEFFI-TL project, AFT Transport & Logistique is collaborating with a consortium of 10 partners to promote and enhance careers in Transport-Logistics by leveraging new technologies for pedagogy. Therefore, the free augmented reality application Vérif-PL AR was created to facilitate the learning of safety checks before the departure of heavy goods and passenger vehicles, as well as to understand associated risks.

With 5.1 million followers on his Instagram account alone, the French designer stands out even more with the launch of the first Balmain app. This app will allow the public and fans of the house to access augmented reality content and to experience live the upcoming haute couture fashion show of the house - the first in 16 years - scheduled for January 23rd.

About twenty Micro-Folies projects are already underway in the metropolitan area.

“The app is the final element of the strategy we are rolling out to launch the new monogram, the new logo, and to support overall the new communication strategy of Balmain,” Balmain’s chief executive officer Massimo Piombini told WWD.

Following the immersive Petit R experience introduced in 2017, Ruinart returns to the LVMH Luxury Lab to let visitors discover RuinARt, an immersive reality application presented for the first time at Vivatech. Following the journey of Petit R – alias Nicolas Ruinart, founder of the oldest champagne house – visitors are immersed into the history of the Maison and its ancestral savoir-faire.

For me, this is not just a matter within the realm of culture. It's a political issue, a civilizational issue, about ending confinement, whether geographical or social. Several initiatives have already been undertaken, as we saw the other day with the Micro-Folies, which I deeply value.

After being nominated for the 2022 Road Safety Innovation Award for the virtual experience on blind spots, discover our fourth VR development focusing on disability. Experience being both the driver and the passenger to enhance immersion in the scenario.

Jerome Simonpietri, co-founder of Virtuose Reality, is currently working with Ruinart, the world’s oldest Champagne brand, to create an immersive luxury lifestyle experience. As he says, “Virtual Reality shows enormous potential, but to be successful retailers need to make sure it answers one question: how it will it improve our customer experience?”

VR/AR for Learning & Training – VIRTUOSE REALITY STUDIO, AFT-SNCF VR Training Created in partnership with SNCF and AFT (Association for the Development of Professional Training in Transport and Logistics), this experience features six different scenarios depicting situations that frequently cause accidents in France.

Discover the 20 nominees and their innovations Immersive training 'blind spots dangers' (AFT - Oise): Virtual reality experience focusing on blind spots for training and awareness purposes, allowing users to take turns experiencing the perspective of a vulnerable road user, a light vehicle driver, and a heavy goods vehicle driver. Through these freely available modules, users learn to recognize blind spots of different vehicles, position themselves correctly on the road to be visible, and enhance their awareness of others.

The Micro-Folies project is a national initiative supported by the Ministry of Culture through its public establishment, La Villette. It serves as a central tool for artistic and cultural education, one of the three "priority policies of the government" under the Ministry of Culture.

Guests learned about champagne through a virtual reality film that took them on a history of Ruinart and to the French vineyards.

Google today released the latest impact report detailing the distribution of the Digital News Innovation (DNI) Fund, launched in 2015 to encourage quality journalism and digital innovation in the press. This program, endowed with 150 million euros between 2015 and 2019, supported 662 digital projects across Europe.

This virtual museum, often associated with a FabLab, pioneered by La Villette, continues to expand into new territories. 200 French municipalities have been captivated by this concept, primarily aimed at audiences distanced from culture. Foreign cities are discovering it with support from the network of Alliances Françaises and French Institutes.

It should be noted that in the 'training and learning' category, the project involving AFT (Association for the Development of Professional Training in Transport and Logistics) and SNCF was selected. This is a training software that enables truck drivers to manage risks associated with level crossings.

Through a series of carefully designed immersive experiences, LVMH Group successfully provided people from different provinces and regions in China with a one-stop understanding of the brand's corporate style, brand story and product essence.

These virtual museums offer new perspectives in neighborhoods and small towns, reaching out to populations that have long been excluded from cultural policies.

Laval Virtual, the international trade show dedicated to virtual reality, couldn't be held in person in Laval (Mayenne) due to the lockdown. Too bad: everything was transferred to a virtual world.

Digital enterprise is going virtual - reality, that is - and customers expect brands to give them the ‘next big thing’ in terms of experience. However, it only makes sense if brands go beyond the technical aspect of this new media. It should make sense for the customer and deliver value after the wahoo effect of the discovery phase or the customer will abandon that engagement method.

Live a virtual experience through 6 scenarios of emergency situations. Adopt the correct behavior and experience the consequences of good or bad driving reactions.

The Micro-Folie project is a local cultural initiative supported by the Ministry of Culture and coordinated by La Villette in collaboration with 12 founding national establishments.

Today, the Parisian Maison launches its mobile application, allowing its followers to attend its haute couture fashion show from their smartphones as if they were there. Far from its only functionality, other surprises await discovery on this new gadget from Balmain.

When technology meets craftsmanship. Come visit us @Vivatech today and tomorrow at the @LVMH booth in #Paris to discover RuinARt, an augmented reality application.

Most spectacular among all these measures—clearly still evolving—is the rise of the digital Micro-Folies conceived by Didier Fusillier, President of Parc de La Villette. Given the success of the initial installations in Sevran and Les Mureaux, quickly followed by similar initiatives internationally, these structures are now highly sought after by mayors of small, underserved towns.

Since our studio's inception in 2016, Virtuose Reality has specialized in creating 'extended reality' content, focusing particularly on augmented and virtual reality. Our main areas of expertise lie in image creation and creative coding, essential components of every immersive and interactive experience.

An ingenious way to foster a passion for creation and promote access to culture for isolated audiences.

Four years have passed since the inauguration of the first Micro-Folie in January 2017 in Sevran. Since then, 120 local cultural centers have sprung up across the country and abroad, from Montreal to Abidjan.

On January 18th, Balmain announced the launch of its dedicated application. The initiative was driven by Olivier Rousteing, the artistic director of the fashion house. The designer is highly involved in promoting the brand on social media platforms.

The French presidency is accelerating the development of the Micro-Folies network, a digital museum initiative launched in 2017 by the Ministry of Culture and coordinated by La Villette. With its success in France, the network will expand over the coming months to all 27 European Union member states, aiming for sustainable establishment.

At the Viva Technology trade show held in Paris from May 24th to 26th, LSA uncovered applications for retail among the numerous startup stands. Our first selection focuses on the use of real-time image analysis to create new services.

Innovations you needed to see Avoiding accidents at level crossings Created by Virtuose Reality in partnership with SNCF, among others, this training software teaches truck drivers how to manage risks at faulty level crossings. Such accidents can have dramatic consequences. This software operates with Oculus Quest.

French fashion house Balmain is making its brand more accessible and inclusive with the launch of a mobile application that will offer augmented reality experiences and live-streamed runway shows.

The concept of digital museums, launched in 2017 by the Ministry of Culture and La Villette, is increasingly attracting municipalities. Opening a door to culture: this is the objective of Micro-Folies, launched in 2017 by the Ministry of Culture and La Villette to bring disadvantaged populations closer to cultural institutions.

Other houses, such as Moët & Chandon or Chaumet, are focusing on an immersive and distinctly technological experience to showcase their iconic products and latest innovations. This demonstrates that innovation and heritage can complement each other to enhance our exceptional products.

Come and discover our new augmented reality escape game project at @vivatech where we will reveal 4 enigmas from @realAlphonseMucha to @VikMuniz. You can find us in the @LVMH-Pavilion, an exceptional 500-square-meter Luxury Lab, and download the AR app on the App Store.

After its first award-winning success in 2020 at the Laval Virtual Awards in the "Training and Learning" category, AFT has developed and made available its second virtual reality experience: the evacuation of a bus. Do you want to experience an intense immersive adventure? Try them out!

PrismA/R aims to create the first series of augmented reality news experiences enabling users to deepen their understanding of news subjects they've just heard about.

As part of the DEFFI-TL project, AFT Transport & Logistics is associated with a consortium of 10 partners around the promotion and valorization of Transport-Logistics professions by exploiting new technologies in the service of education.

Since October 4, Europe's largest prison has been hosting the 500th facility designed to access a digital museum, a first in a penitentiary setting.

In January 2017, in Sevran (Seine-Saint-Denis), the first Micro-Folie was inaugurated, marking the beginning of a long series of openings of these new types of cultural establishments. President Emmanuel Macron and his Minister of Culture, Franck Riester, announced the expansion of these venues: 1000 Micro-Folies will be created by 2022.

The Balmain app, the latest innovation from the house, leverages augmented reality to reinforce the shared commitment of the artistic director and Balmain to be as inclusive as possible.

The startups that combine AR and VR.

The Micro-Folies is the wild idea of Didier Fusillier. Emmanuel Macron spent two and a half hours there fifteen days ago in the one at Les Mureaux. The concept? Beautiful in its simplicity: 'A comprehensive cultural project' in a kit form, with four red walls, like those of the twenty-six red follies planted on the lawns of La Villette by architect Bernard Tschumi since the park's inception.

On the occasion of the launch of the countdown to 100 days before the start of the Paris 2024 Olympic and Paralympic Games, the Micro-Folie in Sevran inaugurated the 'Sports Season' this Tuesday, April 16th.

At the VivaTech trade fair on May 17, 2019, Maison Ruinart shared its experience with augmented reality, which the brand uses to maintain a strong alliance between luxury and digital content.

French fashion retailer Balmain has launched a new mobile app with augmented reality capabilities and event features such as live streaming of a Balmain couture show.

The Île-de-France Collection is the 13th collection within the Micro-Folie network and the first regional collection from the Île-de-France region. It was initiated by the DRAC Île-de-France in collaboration with the Public Establishment of the Parc and the Grande Halle de La Villette, along with around forty partners from across the Île-de-France territory. This digital artwork ensemble was presented on Wednesday, February 7, 2024, at the Musée de l'Air et de l'Espace Paris-Le Bourget.

When you're on the move, whether on foot, on a motorcycle, or in a car... are you certain you're visible to other drivers? We offer a free and accessible virtual reality game, available on the Oculus Store, to discover blind spots in various vehicles: cars, trucks, buses...

Ruinart, a brand under the LVMH Group, offers its customers an immersive journey into the vineyards of its famous champagne, thanks to a solution developed in collaboration with the creative agency Virtuose Reality. The objective is to stimulate purchases through augmented reality, especially among foreign customers who cannot visit Reims.

As part of its new marketing strategy, luxury fashion house Balmain is launching an app that will livestream its runway shows and use new technologies such as augmented reality to create new experiences.

It's a premiere. At the initiative of the Ministry of Culture, all the actors of the Micro-Folie network gathered on Monday, September 16th, at the Château de Versailles to discuss their deployment in new territories. Here's an update on a system gaining momentum.

As part of the DEFFI-TL project, AFT Transport & Logistique is collaborating with a consortium of 10 partners to promote and enhance careers in Transport-Logistics by leveraging new technologies for pedagogy. Therefore, the free augmented reality application Vérif-PL AR was created to facilitate the learning of safety checks before the departure of heavy goods and passenger vehicles, as well as to understand associated risks.

With 5.1 million followers on his Instagram account alone, the French designer stands out even more with the launch of the first Balmain app. This app will allow the public and fans of the house to access augmented reality content and to experience live the upcoming haute couture fashion show of the house - the first in 16 years - scheduled for January 23rd.

About twenty Micro-Folies projects are already underway in the metropolitan area.

“The app is the final element of the strategy we are rolling out to launch the new monogram, the new logo, and to support overall the new communication strategy of Balmain,” Balmain’s chief executive officer Massimo Piombini told WWD.

Following the immersive Petit R experience introduced in 2017, Ruinart returns to the LVMH Luxury Lab to let visitors discover RuinARt, an immersive reality application presented for the first time at Vivatech. Following the journey of Petit R – alias Nicolas Ruinart, founder of the oldest champagne house – visitors are immersed into the history of the Maison and its ancestral savoir-faire.

For me, this is not just a matter within the realm of culture. It's a political issue, a civilizational issue, about ending confinement, whether geographical or social. Several initiatives have already been undertaken, as we saw the other day with the Micro-Folies, which I deeply value.

After being nominated for the 2022 Road Safety Innovation Award for the virtual experience on blind spots, discover our fourth VR development focusing on disability. Experience being both the driver and the passenger to enhance immersion in the scenario.

Jerome Simonpietri, co-founder of Virtuose Reality, is currently working with Ruinart, the world’s oldest Champagne brand, to create an immersive luxury lifestyle experience. As he says, “Virtual Reality shows enormous potential, but to be successful retailers need to make sure it answers one question: how it will it improve our customer experience?”

VR/AR for Learning & Training – VIRTUOSE REALITY STUDIO, AFT-SNCF VR Training Created in partnership with SNCF and AFT (Association for the Development of Professional Training in Transport and Logistics), this experience features six different scenarios depicting situations that frequently cause accidents in France.

Discover the 20 nominees and their innovations Immersive training 'blind spots dangers' (AFT - Oise): Virtual reality experience focusing on blind spots for training and awareness purposes, allowing users to take turns experiencing the perspective of a vulnerable road user, a light vehicle driver, and a heavy goods vehicle driver. Through these freely available modules, users learn to recognize blind spots of different vehicles, position themselves correctly on the road to be visible, and enhance their awareness of others.

The Micro-Folies project is a national initiative supported by the Ministry of Culture through its public establishment, La Villette. It serves as a central tool for artistic and cultural education, one of the three "priority policies of the government" under the Ministry of Culture.

Guests learned about champagne through a virtual reality film that took them on a history of Ruinart and to the French vineyards.

Google today released the latest impact report detailing the distribution of the Digital News Innovation (DNI) Fund, launched in 2015 to encourage quality journalism and digital innovation in the press. This program, endowed with 150 million euros between 2015 and 2019, supported 662 digital projects across Europe.

This virtual museum, often associated with a FabLab, pioneered by La Villette, continues to expand into new territories. 200 French municipalities have been captivated by this concept, primarily aimed at audiences distanced from culture. Foreign cities are discovering it with support from the network of Alliances Françaises and French Institutes.

It should be noted that in the 'training and learning' category, the project involving AFT (Association for the Development of Professional Training in Transport and Logistics) and SNCF was selected. This is a training software that enables truck drivers to manage risks associated with level crossings.

Through a series of carefully designed immersive experiences, LVMH Group successfully provided people from different provinces and regions in China with a one-stop understanding of the brand's corporate style, brand story and product essence.

These virtual museums offer new perspectives in neighborhoods and small towns, reaching out to populations that have long been excluded from cultural policies.

Laval Virtual, the international trade show dedicated to virtual reality, couldn't be held in person in Laval (Mayenne) due to the lockdown. Too bad: everything was transferred to a virtual world.

Digital enterprise is going virtual - reality, that is - and customers expect brands to give them the ‘next big thing’ in terms of experience. However, it only makes sense if brands go beyond the technical aspect of this new media. It should make sense for the customer and deliver value after the wahoo effect of the discovery phase or the customer will abandon that engagement method.

Live a virtual experience through 6 scenarios of emergency situations. Adopt the correct behavior and experience the consequences of good or bad driving reactions.

The Micro-Folie project is a local cultural initiative supported by the Ministry of Culture and coordinated by La Villette in collaboration with 12 founding national establishments.

Today, the Parisian Maison launches its mobile application, allowing its followers to attend its haute couture fashion show from their smartphones as if they were there. Far from its only functionality, other surprises await discovery on this new gadget from Balmain.

When technology meets craftsmanship. Come visit us @Vivatech today and tomorrow at the @LVMH booth in #Paris to discover RuinARt, an augmented reality application.

Most spectacular among all these measures—clearly still evolving—is the rise of the digital Micro-Folies conceived by Didier Fusillier, President of Parc de La Villette. Given the success of the initial installations in Sevran and Les Mureaux, quickly followed by similar initiatives internationally, these structures are now highly sought after by mayors of small, underserved towns.

Since our studio's inception in 2016, Virtuose Reality has specialized in creating 'extended reality' content, focusing particularly on augmented and virtual reality. Our main areas of expertise lie in image creation and creative coding, essential components of every immersive and interactive experience.

An ingenious way to foster a passion for creation and promote access to culture for isolated audiences.

Four years have passed since the inauguration of the first Micro-Folie in January 2017 in Sevran. Since then, 120 local cultural centers have sprung up across the country and abroad, from Montreal to Abidjan.

On January 18th, Balmain announced the launch of its dedicated application. The initiative was driven by Olivier Rousteing, the artistic director of the fashion house. The designer is highly involved in promoting the brand on social media platforms.

The French presidency is accelerating the development of the Micro-Folies network, a digital museum initiative launched in 2017 by the Ministry of Culture and coordinated by La Villette. With its success in France, the network will expand over the coming months to all 27 European Union member states, aiming for sustainable establishment.

At the Viva Technology trade show held in Paris from May 24th to 26th, LSA uncovered applications for retail among the numerous startup stands. Our first selection focuses on the use of real-time image analysis to create new services.

Innovations you needed to see Avoiding accidents at level crossings Created by Virtuose Reality in partnership with SNCF, among others, this training software teaches truck drivers how to manage risks at faulty level crossings. Such accidents can have dramatic consequences. This software operates with Oculus Quest.

French fashion house Balmain is making its brand more accessible and inclusive with the launch of a mobile application that will offer augmented reality experiences and live-streamed runway shows.

The concept of digital museums, launched in 2017 by the Ministry of Culture and La Villette, is increasingly attracting municipalities. Opening a door to culture: this is the objective of Micro-Folies, launched in 2017 by the Ministry of Culture and La Villette to bring disadvantaged populations closer to cultural institutions.

Other houses, such as Moët & Chandon or Chaumet, are focusing on an immersive and distinctly technological experience to showcase their iconic products and latest innovations. This demonstrates that innovation and heritage can complement each other to enhance our exceptional products.

Come and discover our new augmented reality escape game project at @vivatech where we will reveal 4 enigmas from @realAlphonseMucha to @VikMuniz. You can find us in the @LVMH-Pavilion, an exceptional 500-square-meter Luxury Lab, and download the AR app on the App Store.

After its first award-winning success in 2020 at the Laval Virtual Awards in the "Training and Learning" category, AFT has developed and made available its second virtual reality experience: the evacuation of a bus. Do you want to experience an intense immersive adventure? Try them out!

PrismA/R aims to create the first series of augmented reality news experiences enabling users to deepen their understanding of news subjects they've just heard about.

As part of the DEFFI-TL project, AFT Transport & Logistics is associated with a consortium of 10 partners around the promotion and valorization of Transport-Logistics professions by exploiting new technologies in the service of education.

Since October 4, Europe's largest prison has been hosting the 500th facility designed to access a digital museum, a first in a penitentiary setting.

In January 2017, in Sevran (Seine-Saint-Denis), the first Micro-Folie was inaugurated, marking the beginning of a long series of openings of these new types of cultural establishments. President Emmanuel Macron and his Minister of Culture, Franck Riester, announced the expansion of these venues: 1000 Micro-Folies will be created by 2022.

The Balmain app, the latest innovation from the house, leverages augmented reality to reinforce the shared commitment of the artistic director and Balmain to be as inclusive as possible.

The startups that combine AR and VR.

The Micro-Folies is the wild idea of Didier Fusillier. Emmanuel Macron spent two and a half hours there fifteen days ago in the one at Les Mureaux. The concept? Beautiful in its simplicity: 'A comprehensive cultural project' in a kit form, with four red walls, like those of the twenty-six red follies planted on the lawns of La Villette by architect Bernard Tschumi since the park's inception.

On the occasion of the launch of the countdown to 100 days before the start of the Paris 2024 Olympic and Paralympic Games, the Micro-Folie in Sevran inaugurated the 'Sports Season' this Tuesday, April 16th.

At the VivaTech trade fair on May 17, 2019, Maison Ruinart shared its experience with augmented reality, which the brand uses to maintain a strong alliance between luxury and digital content.

French fashion retailer Balmain has launched a new mobile app with augmented reality capabilities and event features such as live streaming of a Balmain couture show.

The Île-de-France Collection is the 13th collection within the Micro-Folie network and the first regional collection from the Île-de-France region. It was initiated by the DRAC Île-de-France in collaboration with the Public Establishment of the Parc and the Grande Halle de La Villette, along with around forty partners from across the Île-de-France territory. This digital artwork ensemble was presented on Wednesday, February 7, 2024, at the Musée de l'Air et de l'Espace Paris-Le Bourget.

When you're on the move, whether on foot, on a motorcycle, or in a car... are you certain you're visible to other drivers? We offer a free and accessible virtual reality game, available on the Oculus Store, to discover blind spots in various vehicles: cars, trucks, buses...

Ruinart, a brand under the LVMH Group, offers its customers an immersive journey into the vineyards of its famous champagne, thanks to a solution developed in collaboration with the creative agency Virtuose Reality. The objective is to stimulate purchases through augmented reality, especially among foreign customers who cannot visit Reims.

As part of its new marketing strategy, luxury fashion house Balmain is launching an app that will livestream its runway shows and use new technologies such as augmented reality to create new experiences.

It's a premiere. At the initiative of the Ministry of Culture, all the actors of the Micro-Folie network gathered on Monday, September 16th, at the Château de Versailles to discuss their deployment in new territories. Here's an update on a system gaining momentum.

As part of the DEFFI-TL project, AFT Transport & Logistique is collaborating with a consortium of 10 partners to promote and enhance careers in Transport-Logistics by leveraging new technologies for pedagogy. Therefore, the free augmented reality application Vérif-PL AR was created to facilitate the learning of safety checks before the departure of heavy goods and passenger vehicles, as well as to understand associated risks.

With 5.1 million followers on his Instagram account alone, the French designer stands out even more with the launch of the first Balmain app. This app will allow the public and fans of the house to access augmented reality content and to experience live the upcoming haute couture fashion show of the house - the first in 16 years - scheduled for January 23rd.

About twenty Micro-Folies projects are already underway in the metropolitan area.

“The app is the final element of the strategy we are rolling out to launch the new monogram, the new logo, and to support overall the new communication strategy of Balmain,” Balmain’s chief executive officer Massimo Piombini told WWD.

Following the immersive Petit R experience introduced in 2017, Ruinart returns to the LVMH Luxury Lab to let visitors discover RuinARt, an immersive reality application presented for the first time at Vivatech. Following the journey of Petit R – alias Nicolas Ruinart, founder of the oldest champagne house – visitors are immersed into the history of the Maison and its ancestral savoir-faire.

For me, this is not just a matter within the realm of culture. It's a political issue, a civilizational issue, about ending confinement, whether geographical or social. Several initiatives have already been undertaken, as we saw the other day with the Micro-Folies, which I deeply value.

After being nominated for the 2022 Road Safety Innovation Award for the virtual experience on blind spots, discover our fourth VR development focusing on disability. Experience being both the driver and the passenger to enhance immersion in the scenario.

Jerome Simonpietri, co-founder of Virtuose Reality, is currently working with Ruinart, the world’s oldest Champagne brand, to create an immersive luxury lifestyle experience. As he says, “Virtual Reality shows enormous potential, but to be successful retailers need to make sure it answers one question: how it will it improve our customer experience?”

VR/AR for Learning & Training – VIRTUOSE REALITY STUDIO, AFT-SNCF VR Training Created in partnership with SNCF and AFT (Association for the Development of Professional Training in Transport and Logistics), this experience features six different scenarios depicting situations that frequently cause accidents in France.

Discover the 20 nominees and their innovations Immersive training 'blind spots dangers' (AFT - Oise): Virtual reality experience focusing on blind spots for training and awareness purposes, allowing users to take turns experiencing the perspective of a vulnerable road user, a light vehicle driver, and a heavy goods vehicle driver. Through these freely available modules, users learn to recognize blind spots of different vehicles, position themselves correctly on the road to be visible, and enhance their awareness of others.

The Micro-Folies project is a national initiative supported by the Ministry of Culture through its public establishment, La Villette. It serves as a central tool for artistic and cultural education, one of the three "priority policies of the government" under the Ministry of Culture.

Guests learned about champagne through a virtual reality film that took them on a history of Ruinart and to the French vineyards.

Google today released the latest impact report detailing the distribution of the Digital News Innovation (DNI) Fund, launched in 2015 to encourage quality journalism and digital innovation in the press. This program, endowed with 150 million euros between 2015 and 2019, supported 662 digital projects across Europe.

This virtual museum, often associated with a FabLab, pioneered by La Villette, continues to expand into new territories. 200 French municipalities have been captivated by this concept, primarily aimed at audiences distanced from culture. Foreign cities are discovering it with support from the network of Alliances Françaises and French Institutes.

It should be noted that in the 'training and learning' category, the project involving AFT (Association for the Development of Professional Training in Transport and Logistics) and SNCF was selected. This is a training software that enables truck drivers to manage risks associated with level crossings.

Through a series of carefully designed immersive experiences, LVMH Group successfully provided people from different provinces and regions in China with a one-stop understanding of the brand's corporate style, brand story and product essence.

These virtual museums offer new perspectives in neighborhoods and small towns, reaching out to populations that have long been excluded from cultural policies.

Laval Virtual, the international trade show dedicated to virtual reality, couldn't be held in person in Laval (Mayenne) due to the lockdown. Too bad: everything was transferred to a virtual world.

Digital enterprise is going virtual - reality, that is - and customers expect brands to give them the ‘next big thing’ in terms of experience. However, it only makes sense if brands go beyond the technical aspect of this new media. It should make sense for the customer and deliver value after the wahoo effect of the discovery phase or the customer will abandon that engagement method.

Live a virtual experience through 6 scenarios of emergency situations. Adopt the correct behavior and experience the consequences of good or bad driving reactions.

The Micro-Folie project is a local cultural initiative supported by the Ministry of Culture and coordinated by La Villette in collaboration with 12 founding national establishments.

Today, the Parisian Maison launches its mobile application, allowing its followers to attend its haute couture fashion show from their smartphones as if they were there. Far from its only functionality, other surprises await discovery on this new gadget from Balmain.